B.S. In Marketing Courses

MKT 200 MARKETING

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A study of the importance of marketing to society and to the economy and its pivotal role in the business and nonprofit sectors. The course provides a firm foundation in marketing principles and in the strategic marketing planning process. 3 hours a week, 1 semester, 3 credits. Fall and spring.

MKT 204 MARKETING PROMOTION AND ADVERTISING

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

An intensive review and study of the promotion and sale of products or services. Both conceptual and applied approaches to such areas as advertising and public relations are used. The student will be required to develop a report on a promotion plan for a product or service. Prerequisite: BUS 200. 3 hours a week, 1 semester, 3 credits. Spring.

MKT 208 PUBLIC RELATIONS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

The study of public relations and its role as a communications and marketing tool. Corporate image, external and internal communications and firms’ relationships with various organizations are explored. Case study analysis and practice in writing press releases and other corporate communications are expected. Prerequisite: BUS 200. 3 hours a week, 1 semester, 3 credits. Fall.

MKT 310 CONSUMER MOTIVATION AND BEHAVIOR

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

The examination of consumer motivation and behavior employing the disciplines of anthropology, psychology and sociology. Freud, Skinner and Maslow’s theories are utilized. The purpose of the course is to enable the student to understand what motivates the consumer to buy and why. Prerequisite: BUS 200. 3 hours a week, 1 semester, 3 credits. Fall.

MKT 316 MARKETING RESEARCH

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A study of the various research methodologies used in solving marketing research problems. Includes research design and data collection methods (surveys, questionnaire design, sampling) to enable the student to make the best possible decision in exploring solutions to marketing problems and opportunities. A complete marketing research report is required. Prerequisites: BUS 222, BUS 200. 3 hours a week, 1 semester, 3 credits. Spring. Online Courses: The department sometimes offers courses in an online format. Check the semester course schedule for details.

ACC 200 FUNDAMENTALS OF FINANCIAL ACCOUNTING

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course is an introduction to the field of accounting and to the development and use of financial accounting information in the business world. This course emphasizes accounting techniques and procedures, accounting theory and interpretation and use of accounting information. Topics include financial statements preparation, merchandising accounting, systems and controls, financial assets, plant assets, corporate accounting and financial statement analysis. For non-accounting majors only. Not open to freshmen without prior departmental approval. Not open to students who have taken ACC 110 or equivalent. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS 100 PROCESS OF MANAGEMENT

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

An introduction to the business decision-making process through the study of the theory and practice of management. The manager’s tasks: planning, organizing, directing and controlling are reviewed through reading and case studies. The student is introduced to the concept of strategic planning and in line with today’s emphasis on productivity, particular attention is paid to human resources and motivation. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS 150 BUSINESS LAW I

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Introduction to the legal environment of business. General survey of the legal system, courts and procedures. Study of the law of contracts, agency, partnership and corporations. The course uses the case and text method. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS 151 BUSINESS LAW II

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A continuation of Business Law I. Personal property, bailments, sales, commercial paper, creditors’ rights, real property, secured transactions and regulation of business. Prerequisite: BUS 150. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS 219 PRINCIPLES OF FINANCE

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A survey of the role of finance in business management. Major areas of study include an examination of financial markets, financial organization of business entities, analysis of budgets, credit, equity and debt financing, cash flow requirements, break-even analysis, the use of corporate securities in capitalization and asset management. Prerequisites: BUS 100, MAT 200 and ACC 211 or ACC 200. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS/ECO 222 STATISTICS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Collection and tabulation of statistical data. Sampling. Probability. Binomial distribution and the use of the normal curve. Prerequisite: MAT 111 or MAT 113 or MAT 200. 3 hours a week, 1 semester, 3 credits. Fall and spring.

BUS 275 BUSINESS IN A GLOBAL ENVIRONMENT

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course presents students with a global view of contemporary business. Techniques used by businesses to engage in international commerce are studied in conjunction with the cultural, social, economic, geographic and political factors that affect the success of international business activities. Specific topics of study include international trade theories, global economic associations, the foreign exchange market, importing, exporting, global production systems, international marketing and the assessment of the potential of specific international markets. Prerequisites: BUS 200, ECO 120. 3 hours a week, 1 semester, 3 credits. Fall and spring.

PHI 160 INTRODUCTION TO ETHICS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

What are the sources of morality? What makes an action right or wrong? What constitutes the good life? This course will explore these questions and examine related issues such as absolutism vs. relativism, objectivism vs. subjectivism, rules vs. outcomes. General theories will be applied to specific ethical dilemmas through discussion. 3 hours a week, 1 semester, 3 credits. Fall and spring.

ECO/BUS 120 MACROECONOMICS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

National economic policy; inflation and unemployment in the business cycle; output and income determination; government expenditures and receipts; fiscal policy and monetary policy; Federal Reserve System and the banking system; variations in stabilization policy; the impact of capital labor relations. 3 hours a week, 1 semester, 3 credits. Fall and spring.

ECO/BUS 226 MICROECONOMICS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Marginal analysis of demand and supply, the individual firm and market microstructure. Consumer behavior and producer behavior. Alternative models of price determination and profit maximation. The relation between input and output markets. Prerequisite: ECO 120. 3 hours a week, 1 semester 3 credits. Fall and spring.

MAT 111 COLLEGE ALGEBRA

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Properties of numbers and expressions; linear and quadratic equations; systems of equations; exponents and logarithms; functions; linear, quadratic, polynomial, exponential and logarithmic. Not open to students who have completed MAT 113 or students with credit for any 200-level math course. 3 hours a week, 1 semester, 3 credits. Fall, spring and summer.

MAT 200 MATHEMATICS FOR BUSINESS AND ECONOMICS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course includes the study of matrices, linear programming, the simplex method and the mathematics of finance. Basic business applications of precalculus mathematics will be discussed. Prerequisite: MAT 111. 3 hours a week, 1 semester, 3 credits. Fall and spring.

SPC 102 SPEECH COMMUNICATION

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A study of the speech communication process – its basic theories and principles and their application in guided speech experiences, including public speaking. 3 hours a week, 1 semester, 3 credits. Fall and spring.

ENG 103 WRITING FOR EFFECTIVE COMMUNICATION

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Analysis and application of the principles of effective writing. Skill development in the performance of various writing tasks. Research techniques also implemented. 3 hours a week, 1 semester, 3 credits. Fall and spring.

ENG 110 COMMUNICATION FOR PROFESSIONALS

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course is designed to provide students with communication theories and proficiencies needed in professional organizations. Students will study the structural principles of this type of communication and its specialized writing techniques and formats, strengthen critical and editing skills, polish grammar and vocabulary, examine verbal and non-verbal communication modes, develop expertise in speaking and listening effectively. 3 hours a week, 1 semester, 3 credits. Spring and fall.

ART 265 INTRODUCTION TO GRAPHIC DESIGN

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

Challenging projects will evolve from a basic understanding of graphic software including Adobe Photoshop, PageMaker, Illustrator or Quark XPress and the principles of graphic design. 3 hours a week with additional studio time, 1 semester, 3 credits. Fall and spring.

ART 267 COMPUTER ASSISTED GRAPHIC DESIGN WORKSHOP

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

A basic course with individual projects to suit career needs. Preparation for exhibitions, planning publicity, advertising brochures and posters. Students will use the computer and laser printer in the production of their campaigns. 3 hours a week with additional studio time, 1 semester, 3 credits. Fall and spring.

COM/BUS 140 MICROCOMPUTER APPLICATIONS I

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course is designed as an introductory course to provide the background necessary for the effective use of microcomputers. The emphasis is on the major applications of microcomputers: word processing, relational databases, spreadsheets and the use of the Internet. The course includes hands-on experience with common applications software as well as an introduction to computer hardware. No previous computer related experience necessary. 3 hours a week, 1 semester, 3 credits. Fall, spring and summer.

COM/BUS 141 MICROCOMPUTER APPLICATIONS II

Campus: St. Joseph's College,Brooklyn Campus St. Joseph's College, Long Island Campus

This course is intended for students from all disciplines. It will develop intermediate and advanced word-processing, spreadsheet and database techniques, including macros, report generation, database queries, importing and exporting files, address-books, labels, graphic and table manipulation. It will also include expanded Internet and World Wide Web topics. Prerequisite: COM 140 or equivalent, or departmental approval. 3 hours a week, 1 semester, 3 credits. Fall, spring and summer.


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