Marketing

Marketing

Advertising, public relations, consumer motivation, marketing research and knowledge of your audience — all play a major part in creating an effective marketing strategy. St. Joseph’s B.S. in Marketing provides the necessary skills to promote a specific product, enhance a corporate or institutional brand, generate good will for a client, advance the goals of a capital or political campaign and more.

Combined with business and accounting courses, our extensive marketing curriculum provides a comprehensive education, preparing students for several career paths, including market research and analysis, sales, advertising, development and public relations.

Long Island Campus business students study under faculty with sound academic credentials and extensive real-world business experience. Our cutting-edge Business and Technology Center houses new computers, Smart Classrooms and the latest software. Students at the Brooklyn Campus enjoy similar resources in an urban setting.

SJC also offers a B.S. in Business Administration, and an M.S. in Management and an Executive M.B.A. are offered through our Graduate Management Studies program. Minors in business administration and marketing are also available.