Brooklyn and Patchogue, NY – February 2, 2006 – St. Joseph's College announced today that it has once again received national recognition for its “Watch What Happens” advertising and marketing campaign by earning honors at the 21st Annual Admissions Advertising Awards. This year, St. Joseph’s received a Merit Award for its Total Advertising Campaign, which rates the overall comprehensive campaign, including numerous factors such as branding, institutional identity and advertising.

“The advertising campaign was developed to support and promote St. Joseph’s innovative programs and to increase awareness of the College as a whole to the greater New York metropolitan region,” said Nancy Connors, Vice President of Institutional Advancement at St. Joseph’s College. “It is always rewarding to see our hard work paying off and we continue to be grateful for the opportunity to compete against the best in the country.”

Sponsored by the national trade magazine Admissions Marketing Report for the past twenty-one years, the Admissions Advertising Awards is the largest educational advertising awards competition in the United States. The awards judge the best marketing and advertising work done by colleges and universities across the country. Honors are given to entrants whose programs and materials display exceptional quality, creativity and message effectiveness.

Admissions Marketing Report is the nation’s leading publication covering marketing for higher education. The monthly publication is in its twenty-second year and is read each month by nearly four thousand admissions marketers around the country and at international colleges and universities.

In October 2003, St. Joseph's launched an innovative advertising and marketing campaign with its new tagline “Watch What Happens.” Beyond print and radio ads, the branding campaign includes an integrated internal communication program, direct mail campaigns, new recruitment materials and a redesigned and expanded new College web site. Since its launch, advertisements have been featured in targeted media outlets such as Newsday, The New York Times, the New York Daily News, WHTZ–FM (Z–100) and education trade publications.

About St. Joseph's College

St. Joseph’s College has been dedicated to providing a diverse population of students in the New York metropolitan area with an affordable education rooted in the liberal arts tradition since 1916. Independent and coeducational, the College provides a strong academic and value-oriented education at the undergraduate and graduate levels, aiming to prepare each student for a life characterized by integrity, intellectual and spiritual values, social responsibility, and service. With campuses located in the Clinton Hill area of Brooklyn and in Patchogue, Long Island, the College offers degrees in over 21 majors, special course offerings and certificates, affiliated and pre-professional programs through its School of Arts and Sciences and its School of Adult and Professional Education. Graduate degrees are also offered including an Executive MBA, a Master of Science in Management, a Master of Science Degree with a Major in Nursing.