ST. JOSEPH’S COLLEGE’S LATEST CAMPAIGN WINS EDUCATIONAL ADVERTISING AWARDS
March 16, 2018
PATCHOGUE, N.Y. – March 16, 2018 – St. Joseph’s College (SJC) is pleased to announce that its latest recruitment campaign, “Ready. Set. Joe’s,” won seven gold and one silver award at the 33rd Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report. The aspirational campaign, which also stands as a powerful call-to-action for today’s college students, won gold in the Integrated Marketing Campaign, Magazine Series, Newspaper Series, Radio Series, Television Series, Total Advertising and Total Recruitment Categories, and silver in the Outdoor category.
“We are thrilled that our new campaign is being recognized for its overall creativity, which was brilliantly articulated through the aspirational vision of the College’s marketing partner, Austin & Williams,” said Jessica McAleer Decatur, SJC’s vice president for marketing and communications. “‘Ready. Set. Joe’s’ captures the excitement and personal attention every SJC student receives at our three distinct campuses by allowing us to communicate and tie together the comprehensive messaging for our one singular mission.”
The “Ready. Set. Joe’s” campaign was launched in fall 2017 with a print, out-of-home, digital and radio campaign. A corresponding TV campaign launched in early 2018 in local markets on Long Island and in Brooklyn and Queens. Images and artwork for the “Ready. Set. Joe’s” campaign can be viewed on Austin & Williams’ website.
“‘Ready. Set. Joe's’ really captures what makes St. Joseph's College stand out: The passion St. Joe’s shares for preparing students for tomorrow's career opportunities,” said Eva LaMere, president of Austin & Williams. “What makes it such a great concept is that it's one only SJC can own; not just because of its creative execution, but because it leverages SJC's impressive, forward-looking programs and accomplishments.”
ABOUT THE EDUCATIONAL ADVERTISING AWARDS
The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the country. This year, more than 2,250 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Fifteen institutions were recognized by the judges as a “Best of Show” winner. Gold awards were granted to 307 institutions, silver awards were awarded to 207 and bronze awards were awarded to 159 institutions. A complete list of the winners is available here.
ABOUT AUSTIN & WILLIAMS
Austin & Williams is a full-service marketing, digital and public relations firm, creating ideas that inspire action for clients in the health care, higher education, financial services and professional services industries. Certified as a Women Business Enterprise (WBE) by the State of New York, the Long Island-based firm was founded in 1992 and was named one of the 100 fastest-growing agencies in the nation.
ABOUT ST. JOSEPH'S COLLEGE
St. Joseph’s College has been dedicated to providing a diverse population of students in the New York metropolitan area with an affordable education rooted in the liberal arts tradition since 1916. Independent and coeducational, the College provides a strong academic and value-oriented education at the undergraduate and graduate levels, aiming to prepare each student for a life characterized by integrity, intellectual and spiritual values, social responsibility and service. Through SJC Brooklyn, SJC Long Island and SJC Online, the College offers bachelor’s degrees in 50 majors, special course offerings and certificates, affiliated and pre-professional programs.