Marketing

Marketing

Marketing is a one of the important functions in the management of products. The Bachelor of Science in Marketing sensitizes students to the role of the marketing function to business success. All of the aspects involved in developing marketing strategies will be reviewed to ensure that students understand the role of this function in product development. Advertising, public relations, consumer motivation and marketing research among others, will be addressed with practical examples and case studies.

Students in this program will learn all of the tools involved in market and product development. The program allows students to understand the role of marketing as it relates to the other functions in developing a business strategy.

This program is useful in every career in the public, private and non-profit sectors. The experienced faculty provides students with practical strategies in product development. The evening and weekend classes make the classes available to diverse populations. The small size and community focused environment provides an additional benefit to students who prefer a more student focused environment.