Marketing

Marketing

Advertising, public relations, consumer motivation, marketing research and knowledge of your audience — all play a major part in creating an effective marketing strategy. St. Joseph’s B.S. in Marketing provides the necessary skills to promote a specific product, enhance a corporate or institutional brand, generate good will for a client, advance the goals of a capital or political campaign and more.

Combined with business and accounting courses, our extensive marketing curriculum provides a comprehensive education, preparing students for several career paths, including market research and analysis, sales, advertising, development and public relations.

The Department of Business Administration offers marketing majors two optional concentrations: sports management and finance. Sports management topics cover sports law, facilities management, marketing and planning. The finance concentration includes investment analysis and management, money and banking, international finance and insurance.