Bachelor’s Degree in Marketing

Bachelor’s Degree in Marketing

Advertising, public relations, consumer motivation, marketing research and knowledge of your audience — all play a major part in creating an effective marketing strategy. St. Joseph’s B.S. in Marketing provides the necessary skills to promote a specific product, enhance a corporate or institutional brand, generate good will for a client, advance the goals of a capital or political campaign and more.

Marketing is the method of planning and executing the construction, pricing, merchandising and promotion of services, goods and ideas. A bachelor's degree in marketing at St. Joseph's College on Long Island can include the examination of cultural, demographic, business and social factors that impact the demand for products and services. 

Combined with business and accounting courses, our extensive marketing curriculum provides a comprehensive education, preparing students for several career paths, including market research and analysis, sales, advertising, development and public relations.

SJC Long Island business students study under faculty with sound academic credentials and extensive real-world business experience. Our cutting-edge Business and Technology Center houses new computers, Smart Classrooms and the latest software. Students at the Brooklyn Campus enjoy similar resources in an urban setting.

Business Degree Programs at SJC Long Island

SJC also offers a B.S. in Business Administration, and an M.S. in Management and an Executive M.B.A. are offered through our Graduate Management Studies program. Minors in business administration and marketing are also available.

Flexible Scheduling and Credit for Experience

Creating a schedule that fits into your busy life has never been easier. Regardless of your age, work schedule or other commitments, at St. Joseph’s, we offer flexible scheduling options — including evening classes — that can fit the busy lifestyle of any student.  In fact, SJC offers qualifying students the chance to participate in the Prior Experiential Learning Assessment (PELA) Program, which gives you the opportunity to apply for credit for the experiential learning you have acquired during your career. Validated learning, not the experience alone, is the basis for awarding up to 27 PELA credits.